Standing Out From the Crowd… Proprietary Branded Ingredients

Manufacturers of proprietary branded ingredients (PBIs) are experiencing a surge of interest in, and demand for, their science-backed and innovation-fueled branded ingredients. This panel of experts deep-dives into how and why PBIs provide critical value for manufacturers and marketers so they can effectively leverage the published science, technology and claim portfolios behind each of these unique ingredients.

Read Full Article Here https://niemagazine.com/standing-out-from-the-crowd-proprietary-branded-ingredients/