EFAs Move on Swimmingly

With millions of American consumers walking into health food stores, you no longer have to defend fish oil. It seems like you just have to ask them: How many bottles would you like? Officially a mature category, don’t tell that to the innovative manufacturers who are differentiating products into dozens of delivery forms and hundreds of different standalone and value-added products. Vitamin Retailer’s (VR) panel of industry experts clues us in to where the market is no, where it’s headed and what your customer is looking for.

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